Reasons and Solutions of AdSense Low CPC
Hello friends, if you post ads on your website/blog by using Google AdSense, then you must face the problem of low revenue and AdSense low CPC, which gives you visitors clicking on ads.
Many times you earn a lot of money from just one click, and sometimes even after a lot of clicks, you can not even get half a dollar! And you keep wondering why AdSense CPC is low. AdSense CPC (Cost Per Click): It is the revenue that you get from ads that your visitors click on.
Reasons for AdSense Low CPC
There are many reasons for having an AdSense low CPC and I have listed all the reasons in this article, which will help you understand why the CPC of your AdSense account is so low?
The first thing which influences the CPC rate, it’s keywords. With few keywords, you can earn thousands of dollars, and earn just a few money from some keywords. Keywords are words and phrases that are displayed on your webpage, and Google displays ads on their base by picking them up. For example, if you’ve written a post related to “camera” then Google may place a camera manufacturer’s ad there.
The second thing that affects CPCs is that how much do advertisers pay for a keyword. As the advertisers are growing, the competition is also growing among them. Because of this, the bid amount is also high, and you get high CPC.
Placement of Ads
Placement of Ads is another important factor. If there is a space of 5 ads on your page, then there is a possibility that ads with high CPC will be displayed in first space. As soon as you come to the page down, the CPC will decrease. So if your visitors click on the 4th ad, then your CPC will be lower.
Ad types also make a difference to CPC. The reason for this is that Google wants to earn more and more money, and image based advertising is going to give more money. Now if you grant Google permission to post ONLY text ads, then your CPC will be less and then this will cause you to lose higher-bids ads.
Another important factor is season! Advertisers post ads with low bids only on advertisers holidays and weekends. Therefore, if your CPC is low during this time, do not take the tension. This is just seasonal! Highest bids usually occur in work hours and work days.
Advertisers sometimes target geographical regions too. You have no control over this. If high bidders want to display their ads only in Europe, and if your visitors are from Asia, it is difficult for you to get high CPC.
Advertisers also choose their ad spaces. For example, an advertiser can say “I have to use my ads on top of the page of the post” – and if your page has just a place for ads in the lower space, then you will lose that advertiser.
These were some of the reasons that caused your CPC to remain low. Now let’s know what the solution might be.
Solutions of AdSense Low CPC
AdSense’s CPC mostly depends on your blog, but I’m giving you some tips here, which will help you increase your CPCs by following.
- Concentrate on High CPC Keyword, you can use some paid tools to find High CPC keywords, or with the help of Google
- keyword planner, you can choose Easily and Free, High Bid amount Keyword.
- Image and responsive design
- Place AdSense ads on the top side of the post,
- 50% of India and other countries use internet from user mobile, so you use the AdSense page level ad unit.
- Too many Ads = Less CPC: Do not use more ads unit, it lowers your CPC. Use at least 3 units of ads.
- If you target high CPC country like US, UK, your CPC will definitely be boosted.
Also, read an article on Search Engine Optimization at https://www.techfogg.com/social-media-marketing/search-engine-optimization