Blogging is an interesting phenomenon.
It’s been a game-changing marketing strategy for many smaller businesses and has enabled them to compete with much larger industry titans.
In many ways, it’s one of the most revolutionary marketing strategies in history.
But it seems that by now it should have been eclipsed by newer, sleeker, and sexier techniques.
But what’s amazing is that it hasn’t.
A 2017 HubSpot survey found, “53 percent of marketers say blog content creation is their top inbound marketing priority.”
It’s tied for third place with eNewsletters and in-person events.
You could even make the point that blogging is bigger than ever before.
In fact, “89 percent of companies think blogs will be more important in the next five years.”
And that’s totally fine with me!
Blogging has been my bread and butter for ages.
It was what helped me build my audience when I didn’t have deep pockets and big money to invest in marketing.
I’ve been at it for over 10 years and have written well over 4,000 blog posts.
Not to toot my own horn, but people turn to me frequently for blogging advice.
And there’s one particular question that I get asked a lot.
“Should I create a company blog or a personal blog?”
In other words, they’re wondering which one will be better. It’s an either/or issue.
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