At the very least, a job board can be an add-on content page for your site and help draw traffic. More importantly, you can charge people money for posting jobs. Industries serving specific niches and requiring advanced skills, such as consulting or service companies, are probably the best fit for the type of job board a small firm can launch.
There are several software and Web-based solutions that post, update and even sell job listings inside a blog or website. While starting a profitable job board doesn’t happen overnight, we tested a few of the solutions for creating one.
Here’s a look at what we learned about generating revenue with a job board and the steps you should consider when developing one of your own:
Create an industry jobs checklist. The job board tools we studied will allow just about any business to connect industry players. But the first step is to create a checklist of choices. Would your clients prefer a simple, unscreened list of potential entry-level employees with certain minimum qualifications? Or are detailed postings for more senior, specialized candidates the secret job board sauce?
Once you’ve nailed the concept for your job board, choose your tool — software or Web-based applications.
Start with the Web. The Web offers the fastest on-ramp for developing a job board. With that in mind, we liked Job-a-matic, from Mountain View, Calif.-based Simply Hired, which creates branded job boards from existing templates. The board is managed through an online dashboard that lets you customize forms and set prices. You are responsible for selling job listings, but Job-a-magic handles the payments.
We also liked New York-based JobThread which, like Job-a-matic, lets users generate boards with online templates. We found both services easy to use, but some coding skills are needed to create the best design.