Personalize your messages
When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.
Send mobile friendly emails
In 2012, 27% of all marketing emails were opened on a mobile device.
By 2014, that number jumped up to 42%.
Now, it’s as high as 54%!
These are huge numbers!
And what do you do as soon as you wake up in the morning?
If you’re like me, I’m guessing you have your phone next to your bed and the first thing you do each morning is check your phone for calls, messages and yes, you guessed it, emails…
Don’t worry, you’re not the only one. 62% of us do this.
When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device it's not beneficial to you, your emails should be optimized.